About us
From tech-averse
to tech enthusiast.
Hi, I'm Nathalie Sameli, founder of KMUwebsite. I've been an entrepreneur since 2013: I founded festivals, made films and staged murder-mystery events around the world. Along the way I studied law (MLaw).
Since 2013 I've been working on online marketing, storytelling, copywriting and content creation – in text, image and video.
My story
- 1
Before
I was exactly the kind of small business owner I work for today. I paid agencies, waited for months and spent a lot of money. In the end I had websites that looked nice but didn't make anyone pick up the phone. I preferred to leave technology to others.
- 2
2021: The decision
Then I decided: I'll become a tech enthusiast myself. I trained as a Klick-Tipp consultant for email marketing, learned automation and have been working intensively with AI since its very beginnings.
- 3
Today
Today I build things myself: websites for companies and projects, my own accounting app and an app for event management and booking. I've optimised my own business so that a handful of people now do what used to take 17 employees. What used to cost me months, if not years, and sums in the high five to six figures, I now build in days or even hours. That's exactly what I want to make possible for every SME in Switzerland – without the jargon.
I love taking an idea and bringing it to its best form – simply, quickly and efficiently – so that it just works in everyday life.
What I bring
Design
Image editing and visual design at the Basel School of Design – and an eye for impact.
Storytelling
As a filmmaker, I know how to move people.
Online marketing & sales psychology
I know why people buy and what makes them hesitate.
Sales & experience
I've been selling my own products and events since 2013. I know how prospects become customers.
NLP Practitioner & Master
My NLP training helps me listen closely: to what makes your business special and what really moves your customers.
Technology
I take care of it, so you don't have to.
The team
Nathalie Sameli
Founder
Christian Müller
Technical support
Christian takes care of the technology behind your website. He travels the world and works remotely – so your support often comes from another time zone, but always with Swiss care.